COMAP

In the complex world of marketing and commercial growth,

CoMapping is your compass.

Properly structured video marketing strategies becomes any business’s growth engine, propelling brands to new heights of success.

COMAPPING identifies successful elements of the marketing strategies that worked, extracts their core ideas, and skillfully assembles them to craft an efficient roadmap for the brand’s growth.

HOW WE DERIVED AND FORMULATED COMAPPING AS A STRATEGY

In this digital era, we have come to recognize the pivotal role that content plays in driving the growth of a brand

Video marketing continues to stand as the unrivaled pathway to efficiently engage and captivate your audience

With the power of compelling and  tailored content to reach specific objectives, we establish a lasting and influential presence in the digital world

We combine the best of all words and develop a map based growth, management or sustainability plan with video content as the linchpin. From the inception of a brand or from the beginning of a system or process change we plan out content that will help your users and customers get to the objective. It could be a series of ads for marketing or sales or it could be explainer videos for a system change or a brand awareness or reach focused content. If for your goal what works is a combination of all types of content then we map it likewise.

Still have questions? Request a walkthrough through a callback. Let us explain to you how we can tailor a COMAP for your exact requirement.

We conducted comprehensive case studies on Customer Journey Mapping, consistently verifying their effectiveness, and subsequently distilled these patterns into a map featuring well-defined milestones.

  • At this crucial stage, our team develops content that lays the foundation for brand discovery, aligning with brand goals and audience needs to raise awareness.

    For instance, creating engaging video content with a consistent brand voice can be a powerful way to achieve this.

  • Once discovered, the brand must establish trust. Well-crafted video content, informed by a deep understanding of your audience, is instrumental. This entails a strategy involving targeted ads, PR, and partnerships to leave a lasting impression.

  • The goal now is expanding the customer base, often achieved through strategies like incentives, discounts, and exceptional introductory experiences. These approaches may include referral programs with extra benefits for users who invite friends, or enticing incentives for first-time customers, such as discounts or exceptional experiences.

  • Fostering customer loyalty through personalized interactions, excellent video content and effective loyalty programs is a crucial component of brand growth. For example, creating a loyalty program that offers genuine value to your customers and tailoring interactions to make each customer feel unique.

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FOCUSSED SHORT TERM

Targeted for short term goals set to be completed and achieved in 3 to 6 months.

Example Use Cases

  • Explainer/Training Videos for Change Management or New product or relaunched product

  • Advertising based Video for Paid ads on YouTube or other SM for objectives like discovery and conversion

  • Drip campaign based content mapping for a journey involving remarketing

ONE TIME TAILORED TO A GOAL

Targeted for specific goals like training people on new systems or change management or an update in an app/product features or service.

Example Use Cases

  • New product/app launch (awareness to conversion)

  • New Services introduction

  • Promotion for a recurring event

  • Sales or Revenue boost focused campaigns (seasonal/festive)

HYPERFOCUSSED LONG TERM

Targeted for different goals over time. It could be a combination of sales, marketing, systems or any other processes and could be towards objectives like growth of the brand, remarketing.

Example Use Cases

  • Marketing based content map for growth for a start up or a new business for the first 3 years. Includes advertising, marketing, remarketing, building advocates etc..

  • Lead generation plan for 18 months for a business or new venture. A campaign that involves multiple types of content and promotions.

  • Maybe you want to launch a new business

    …so what if you could map its growth journey intricately enough that you multiply the chances of reaching the milestones by 4 or 5 times.

  • How you tell your story, what you tell and when you tell it makes all the difference

    …this is why it should be planned with a map based approach so that even the opportunities to improvise, adapt or constantly be able to find possible loopholes and close them is easy and super effective.

  • Maybe you want to turn an idea into something more

    … and the best way to do it is map it into the most realistic journey to making a realistic venture. A map where you can foresee challenges and make adjustments accordingly.

  • Maybe you have a creative project to share with the world

    …what if you could plan this sharing in such a way that it encourages you to further create, it helps you build towards your goal the way you envision - what if you could map your journey.

Let us give you a solid demonstration.

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